New Year Campaign / Uber Taiwan

This campaign was designed for Uber's 2025 New Year ride discounts, using the brand's signature color palette as the foundation. 
To match the festive New Year atmosphere, additional bright tones are incorporated for contrast.
Geometric shapes are used as the main inspiration to represent the campaign's three key elements: cars, fireworks, and crowds.

為Uber的2025新年乘車優惠設計的campaign，以品牌常用的色系作為基底，因應新年歡樂氣氛加入其他明亮色調做為搭配。
以幾何圖形作為發想，呈現campaign的三大元素：汽車、煙火、人群。

⦿ The campaign was seen on：
Uber LINE, Uber Blog

(2024)