Dragon Boat Festival Campaign / Uber Taiwan

The campaign designed for Uber's Dragon Boat Festival Campaign features two illustrated characters, centered around egg balancing and riding.
The campaign invites participants to take on the challenge of egg balancing and claim their discount codes.
The page for the ride discounts portrays cracked eggshells, evoking a sense of surprise and aligning seamlessly with the egg-balancing and Dragon Boat Festival concepts throughout the design.

為Uber的端午節乘車優惠設計的campaign，以立蛋及乘車為主題，設計了兩個可愛的小角色，與大家一起挑戰立蛋、領取優惠碼。
乘車優惠碼的頁面巧妙地設計成蛋殼裂開、帶來驚喜的樣子，將立蛋和端午的概念貫穿整個設計中。

⦿ The campaign was seen on：
Uber LINE, EDM
Uber Blog

(2024)